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As anyone attending trade shows and exhibitions will know, walking through hundreds of booths without giving much thought as to their construction is likely something most attendees take for granted. But for brands competing to grab attention in such spaces, the type of stand you choose could make all the difference one option that consistently delivers strong visibility and footfall is Corner Shell Scheme Stand these stands are an economical yet eye-catching way to stand out without needing custom build services or full custom builds.
At Orange Fairs and Events, we work closely with businesses of all sizes to design and execute impactful exhibition experiences. A Corner Shell Scheme Stand is one of our most popular formats for good reason!
In this post we explain exactly what a Shell Scheme Stand is and its functionality; why it may be right for your next event.
What Is a Shell Scheme Stand?
Before diving in deeper, it can help to gain an understanding of the shell scheme format itself.
Shell scheme stands are modular exhibition booths composed of an aluminum frame with infill panels attached, an illuminated fascia board for company branding, and basic lighting systems. Trade shows and exhibition organizers often offer them as packages so exhibitors can rent space without needing to construct one themselves from the start. Shell scheme stands are popular because of their:
Cost-Effective: Base structures typically come standard in an exhibition package or can be obtained for less than custom builds.
Setup time: With its modular design, assembly can usually occur quickly and with ease.
Customizability: Panels, graphics and furniture can all be tailored specifically to reflect your brand.
These kiosks come in all kinds of configurations inline, island and corner each offering different levels of exposure and footfall potential.
What Are the Unique Traits of Corner Shell Schemes?
Corner shell scheme stands are strategically positioned at the ends of rows to maximize visibility and visitor flow their two open sides instead of just one create two distinct open sides for visitors to walk past and interact. Although seemingly minor in design differences, their presence makes a profound impactful statement about your organization or event.
Your stand will become accessible from two directions with two open sides, giving it the best opportunity of drawing attendees walking down different aisles to it and eliminating tunnel effects caused by standard inline booths which make them feel enclosed and easy for attendees to pass by quickly.
Key Benefits of Corner Position
Higher Visibility: Corner stands are exposed to two aisle flows simultaneously, increasing brand exposure as attendees navigate your venue
Attract more foot traffic: Attendees can approach from multiple directions, increasing organic visitors who stop simply because their attention was drawn by your stand.
Open atmosphere: An extra open feel creates an inviting and spacious environment, where visitors are less likely to feel constrained when browsing freely.
Flexible layout options: When working with two open sides, there’s greater freedom when arranging displays, furniture, product demos and signage without blocking entryways.
How Does a Corner Shell Scheme Function?
Structure wise, corner shell scheme stands use the same aluminum extrusion frame system as their standard counterparts; their primary difference lies in their configuration two walls built at right angles form part of one wall that serves as the booth back wall while two open sides face out into aisles and can be fitted with Branded graphic prints/product displays or mounted screens and literature holders/shelving, mood lighting or spotlights can all make an appearance within this type of shell scheme booth setup.
Open sides allow for customized entrance features, counters or freestanding display units that draw customers in from both aisles.
Most corner shell scheme stands usually start off at 6sqm and expand accordingly based on venue availability typical sizes for corner stands include 2x3m, 3x3m, and 4x3m stands larger footprints may also be found at major expos.
Shell Scheme Booth Rental in Dubai: What to Expect
Dubai is one of the Middle East’s busiest trade show markets, hosting major global tradeshows at venues like the Dubai World Trade Centre. Shell Scheme Booth Rental in Dubai can be an economical and professional solution for companies exhibiting at these shows particularly for international brands that don’t wish to ship custom build materials across borders.
Renting a shell scheme booth in Dubai typically means receiving: A standard frame and panel system provided by either an exhibition organizer or third-party supplier that conforms precisely with the dimensions of your allotted floor space.
Fascia Signage: An eye-catching header board featuring your company name that typically is included as part of rental packages. Basic Lighting: Spotlights or fluorescent strips fitted into frames provide lighting.
Optional upgrades: Many suppliers provide optional upgrades like graphic panel printing, flooring installation and rental furniture as optional extras, along with audio/visual equipment rental or custom fascia designs as extra services.
Corner positions at shell scheme halls tend to fill quickly, so it pays off to secure and brief your supplier early on. Doing this gives more time for designing visually-appealing graphics as well as planning an effective layout that makes use of this additional exposure.
How to Maximize the Efficiency of Your Corner Stand
Secure an ideal corner location is only half of the battle. Here’s how you can maximize its effectiveness for your brand:
Position Your Eye-Catchy Visual on a Corner: Put your most eye-catching graphic or display at the apex of two open sides; this is what visitors coming in from either aisle will first see when approaching.
Keep the open sides truly open: Resist any temptation to fill every inch of space available with displays; leaving enough room for visitors to access and browse comfortably increases dwell time and increases dwell time for your displays.
Utilize height strategically: Shell scheme frames typically allow for additional structures or hanging graphics of height to draw attention from across the venue floor. By going vertical, this draws more focus.
Create Two Separate Zones: By having two open sides, you can easily divide up your booth space into distinct entryways for different uses–one side could be dedicated for product demonstrations while the other could serve consultation or lead capture purposes.
Light your stand effectively: Up lighting behind panels, spotlights on key products and backlit graphics all contribute to creating an inviting stand that feels premium despite having been constructed using modular methods.
Is a Corner Shell Scheme Stand Right for You?
Corner shell scheme spaces offer exhibitors of any experience level an effective solution from first-time participants looking for more exposure than an inline booth can give, to established brands seeking cost-cutting measures at smaller regional events.
They should definitely give serious thought when considering attending regional shows! It could make all the difference!. Whether this option suits you depends upon:
Are You Exhibiting at Mid-Size Events and Seeking Maximum Footfall without Full Custom Build Investments?
Your brand relies heavily on product demos or consultations which benefit from having an open, accessible layout?
Are You New to UAE Market and Need Professional Representation
Make Your Next Exhibition Count
Shell Scheme Booth Dubai can bring excellent returns on exhibition investments. The corner format provides exhibitors with dual aisle access that many overlook when designed properly with graphics, layout, and lighting it can even compete effectively against much larger and more costly custom builds.
Orange Fairs and Events can provide expert assistance for the design, rental and setup of stands for events worldwide. From initial concept through on-site delivery of booths we ensure they make an impressive statement about you wherever they may be shown.
Discover how a corner shell scheme stand can elevate your exhibition presence. Contact our experts today to plan your next trade show booth!
