Shell Scheme vs. Custom Booths: What’s Best for You?

When it comes to exhibiting at trade shows or events, your booth is more than just a space on the floor. It’s the face of your brand, a hub for connecting with potential clients, and an opportunity to leave a lasting impression. Choosing the right type of booth is a critical decision, and you’ve likely encountered two primary options during your research: shell scheme booths and custom booths.

We will help you understand the differences between these two booth types, their advantages and disadvantages, and how to decide which option suits your company’s goals. Whether you’re a first-time exhibitor or a seasoned professional, this guide will help you make an informed decision.

Shell Scheme Booths

Shell scheme booths are prefabricated exhibition spaces provided by event organizers. They usually consist of aluminum frames and infill panels, creating a simple, modular structure. Shell scheme booths are commonly used at trade shows, especially when events provide exhibitors with standard booth packages.

Advantages of Shell Scheme Booths

Cost-Effective Option: Shell scheme booths are an excellent choice for businesses with a limited budget. The modular design and standardized materials keep costs relatively low, making them ideal for startups or small businesses.
Hassle-Free Setup: Because shell scheme booths are pre-built by event organizers, they save exhibitors significant time and effort. You simply move in with your materials and start decorating the booth to fit your brand.
Quick Turnaround: If your team is short on time, shell scheme booths can be a lifesaver. Since most of the installation is handled by the organizers, your team can focus on other critical aspects of the event.
Accessibility for Smaller Brands: Shell scheme booths allow smaller companies to participate in events without overextending themselves financially. They level the playing field, ensuring that all businesses have representation.

Disadvantages of Shell Scheme Booths

Limited Design Flexibility: One of the biggest downsides of shell scheme booths is their lack of customization. The modular system doesn’t provide much room for creative branding or personalized touches.
Basic Appearance: Standardized designs can look plain or unimpressive compared to custom booths. If you’re trying to stand out in a crowded exhibition hall, a shell scheme might not make the impact you’re looking for.
Restricted Space Customization: The dimensions and layout of shell scheme booths are fixed, which can be limiting if you have unique requirements for your booth’s functionality.

Custom Booths

Custom booths, as the name suggests, are fully customized exhibition stands designed specifically for your brand. Unlike shell schemes, custom booths give you complete creative control, allowing you to build a truly unique display that reflects your brand’s identity.

Advantages of Custom Booths

Unparalleled Brand Impact: A custom booth creates a strong brand presence, leaving visitors with a memorable impression. With bespoke graphics, unique structures, and interactive elements, your booth can become the talk of the trade show.
Tailored Layout and Functionality: Custom booths allow you to design the layout exactly as you need it. Whether it’s a private meeting space, demo areas, or an eye-catching centerpiece, custom booths provide unparalleled flexibility.
Creative Freedom: Want to incorporate bold lighting, giant screens, or interactive kiosks? With custom booths, the possibilities are endless. You can design a booth that truly speaks to your company’s innovative approach.
Long-Term Investment: If your company participates in multiple events per year, a custom booth can be reused and repurposed, making it a cost-efficient option over time.

Disadvantages of Custom Booths

Higher Costs: Custom booths require a higher investment compared to shell schemes. Design, materials, and labor costs can quickly add up, which may not be feasible for every exhibitor.
Longer Setup Time: The bespoke nature of custom booths means they take longer to design, fabricate, and install. This requires careful planning to ensure the booth is ready in time for the event.
Design Expertise Needed: Creating a custom booth requires a strong vision and collaboration with professional designers. Partnering with an expert, such as Orange Fairs and Events, ensures your booth meets your brand’s needs and stands out.

Cost Comparison of Shell Scheme vs. Custom Booths

When weighing the pros and cons of each option, cost is often a deciding factor:

Shell Scheme Booths: These are budget-friendly and come with minimal additional costs. You can keep expenses low while still participating in the event.
Custom Booths: While they require a sizable upfront investment, they can often be reused for future events, offering long-term value for frequent exhibitors.

If your primary goal is maximizing return on investment while maintaining a striking presence, consider working with a company like Orange Fairs and Events to find creative solutions within your budget.

Design & Branding Flexibility: The ability to reinforce your brand identity is essential when exhibiting. Here’s how each option compares:

Shell Scheme Booths: With shell schemes, your branding options are minimal and often limited to vinyl graphics or simple banner displays. While this can still convey your message, it might not wow visitors who are accustomed to more elaborate exhibits.

Custom Booths: Custom booths, on the other hand, provide endless opportunities for branding and design. Vibrant graphics, bold lighting, and digital displays ensure your brand remains consistent, impressive, and memorable.

If your goal is to make an unforgettable visual impact, custom booths are the better choice.

Ideal Scenarios for Each Booth Type

Not sure which booth type suits your business needs? Here’s when to choose each option:

Shell Scheme Booths:
- When you’re attending as a first-time exhibitor or testing the waters.
- If your budget is tight and you want a no-fuss solution.
- When you’re participating in smaller trade shows with limited competition.
Custom Booths:
- When you want to establish a strong brand presence.
- If you need flexible design to accommodate specific activities (e.g., product demos).
- When your competitors are attending, and differentiation is key.

Choosing the Right Partner Makes All the Difference

No matter which option you choose, partnering with a seasoned expert like Orange Fairs and Events ensures a seamless and professional experience. With years of experience in event management and booth design, they’ll help you create a space that aligns perfectly with your goals and budget.

Which Booth is Right for You?

Ultimately, the decision between a shell scheme and a custom booth depends on your goals, budget, and the impression you want to leave on your audience. Shell scheme booths are cost-effective and simple, while custom booths offer unparalleled branding and creativity.

If you’re ready to take your exhibit to the next level, Orange Fairs and Events can guide you through the entire process, from design to installation. Reach out today to learn how we can make your next exhibition a memorable success.