Believe it or not, exhibitions are a very powerful, flexible and highly cost-effective business generating tool.

In established economies they are a vital part of the marketing mix, alongside direct selling, advertising, direct mail and the Internet.

In new and emerging markets they are a direct catalyst for industrial and commercial development:

Exhibitions also have a major impact on local and national economies:

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations.

In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.

Highly Targeted

With their tightly focused profiles and carefully targeted audiences, trade exhibitions are a highly cost-effective sales and marketing platform. Orange Fairs Exhibitions is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of buyers and suppliers ever more closely.

Flexible

Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, Orange Fairs events provide a dynamic environment for your sales and marketing activities.

A Two-Way Communication Process

Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most effective way to build and sustain customer relations.

A Three-Dimensional Media

An advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market. At an exhibition, suppliers can physically demonstrate product benefits, and visitors can see, touch, taste, smell, hear, and judge, for themselves.

Speed to market

Exhibitions offer mass exposure, enabling you to reach a large proportion of the marketplace in a short space of time. They are also one of the quickest and most cost-effective means of exploring and entering new export markets.

So Why Visit An Exhibition

There are many ways of sourcing product and supplier information, but only exhibitions allow you to put a suppliers’ claims comprehensively to the test – by examining the products for yourself, questioning their creators, and comparing and contrasting their performance. Specifically, visitors attend exhibitions to:

See What's New

Exhibitions are a recognised launch-pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.

Evaluate Products And Suppliers

You can compile a wide range of competitive information on products and suppliers in a concentrated period of time. According to the US Center for Exhibition Industry Research (CEIR), decision makers are more likely to name trade shows as an ‘extremely useful’ source of purchasing information than any other media.

Keep abreast of industry and market developments

Exhibitions are a rich source of new ideas and applications and, as such, play an important role in strategic planning and business generation. Orange Fairs works closely with sponsoring trade associations and the media to ensure our events are at the forefront of developments.

To network/develop business contacts

Exhibitions are a focal point for industry, attracting a broad cross-section of representatives, from buyers and sellers, to trade associations and the media. A full programme of associated activities at Orange Fairs events provide a wealth of additional networking opportunities from seminars and social events, to competitions and award ceremonies.

Other Common Reasons For Attending Exhibitions Include:

So, you see, it's practically obvious that an exhibition is the key to generate more profits and grow business.

At Orange Fairs, we understand your business needs. And keeping in view the contemporary global challenges, we provide an array of value added exhibitions to you. Please click here to select your preffered exhibition from our upcoming fairs.