Ornamental fish is one of most popular pets in the world. Recently, while the standard of living has been improved, people prefer to have a hobby which could benefit both physical and mental well-being. Raising ornamental fish, having aquarium bowls and fishing has thus been the leading trend in household consumption market. Aquarium industry also has become new point of growth in Middle East fishing industry. The rise of leisure and ornamental aquarium industry accelerates the supporting industry including fishing equipment, feed, fishing medicines, aquarium equipment etc.

Ornamental fish industry is essential part of modern urban fish industry. UAE's GDP predicted to reach Dh697b in 2007 UAE, ornamental fish industry has formulated economic foundation for rapid growth. As the earliest trade center for exporting ornamental fish in Middle East, Dubai has enjoyed favorable geography, cultural conditions as well as talent and information advantage for ornamental fish industry.

With the goal of turning Dubai into the ornamental fish center in Middle East, through the communication with experts in leisure fish industry, managers, we hope we can provide opportunities of acting as agency, distributing, trading and exchanges for companies both at home and abroad which could enable them to comprehend more about Dubai’s growing market, seek for new trading opportunities, extend new products and technology, build industry liaison and promote corporate image.